Ever wonder how many paper towels you use in a week? Or how they impact the environment? I didn’t –because I thought they were recyclable. They aren’t. I just bought them every week because I needed them. Or thought I did. That’s until I came upon Swedish dishcloths.
They are relatively new to US consumers but they’ve been around for 60 years and used all over the world. Who knew? Clearly, I didn’t.
I learned about them when I was at a trade show and meeting with a client for whom I manufacture placemats. After the meeting, I was wandering around the show, as I do, and came upon an unusual booth which looked like they were selling really big greeting cards. They were pretty and had great designs and when I touched one, it felt a bit like felt. It wasn’t.
I learned they were not cards, but rather, Swedish dishcloths made from 100% renewable fibers: 70% cellulose and 30% cotton. They were invented in 1949 by a Swedish engineer named Curt Lindquist and what makes them so amazing is they are 100% biodegradable and compostable and they replace the need for paper towels and sponges.
The manufacturer continued with a demo: when the cloth was placed under water, it became soft and when it wiped up a spill, it absorbed 15 times its own weight. “It also lasts 6-9 months,” he added.
Of course, I wanted to know what happens when it gets dirty?
“You just toss them in the dishwasher or washing machine.”
Okay. I’m sold.
I took home some samples and was hooked. I haven’t used a paper towel since.
But here’s the best part — I did the math:
I use about 1.5 -2 rolls per week. Whether wiping up spills, washing or drying fruits and veggies, using them as napkins, etc., I usually buy a two-pack of Bounty which is around $3.79. Sometimes I buy other brands but that’s about what I pay on average… close to $200/year. That doesn’t even include the cost of sponges. I would imagine a family of 4 goes through a lot more: say 4-5 rolls per week. Buying a 6-pack at around $12.29 per pack will save them $630+ per year.
Here’s the best part: They are 100% eco-friendly and so, I had to add them to the Instant PotLuck™ product line. Now you can enjoy the original Swedish dishcloths and get hooked on them, too. (BTW: if you have a business and want to add your own designs, we also do custom prints.)
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